Man with Capital M: A Discursive Analysis of Jair Bolsonaro's Gender Performativity on Twitter During the 2022 Elections

Resumen

This article seeks the effects of meaning in tweets from the personal Twitter account (currently X) of the former President of the Republic of Brazil, Jair Bolsonaro, when he was concerned with his gender performativity, his "role as a man" in the context of the elections of 2022, between July 15th and October 30th. Thus, we seek to understand how the discourse reinforces an anti-gender agenda, through the use of symbols and representations aligned with a hegemonic masculine language. As we demonstrated by recognizing the discursive formations The Messiah, Man with capital M and Wombs of the Nation, this strategy arises both through the reaffirmation of self and through the representation of the masculine and feminine in a strictly binary logic.